Watch the the entire MSIology: Tech meets Aesthetic events: https://msi.gm/MSIology_YT

MSI demonstrates “Tech meets Aesthetic”

MSI always surprises the audience with the versatile and virtual event themes. This time, “MSIology: Tech meets Aesthetic”, MSI leads audience traveling across from the galaxy to the museum to have a glimpse of the ancient aesthetic that has lasted since. “The origin of modern theory of art dates back to the 14th century when the Renaissance artists greatly emphasized on accurate placement, beauty and technology co-exist!” The event was made a big opening by Derek Chen, MSI Notebook Worldwide Sales & Marketing Director. MSI also invited the industry’s heavy hitters like “Emmy Awards” winning producer Nate Heck and Oscar-nominated animator Ru Kuwahata to express how technology and aesthetics are inseparable and help bring out the best of each other.

Creator Z16 perfectly interprets the concept of technological aesthetics

MSI unveils the flagship laptop Creator Z16 in the stage outlined with golden ratio and superb 16:10 display. It’s like an elegant museum, which has accentuated its high-end quality and is tailored for people with unique tastes. Listed as the nominee of the IF World Design Award, Creator Z16 is carefully designed based on the law of beauty, the golden ratio. The overall design of Creator Z16 is combined with a concise CNC-milled aluminum chassis & Lunar Gray outlook, the slim chassis, thick just under 16mm, which is a perfect combination of introverted texture, modernity, and practicality.

“From performance, color accuracy, connectivity, and battery life, you name it, the Z16 aims to provide it all… in a laptop that weighs just 2.2-kilogams!” said by Linus Sebastian from “Linus Tech Tips”. The display also echoes the golden ratio with a 16:10 screen for extra 11% more viewing space and QHD+ resolution. A precise color representation is key for content creation, the Creator Z16 brings MSI True Pixel technology, which produces the most accurate-possible colors and each panel of is hardware calibrated in the factory to ensure it meets 100% DCI-P3 color gamut. 

The simplicity also comes with the sophisticated reliable high performance. The Creator Z16 sports the latest 11th gen Intel processor and NVIDIA GeForce RTX 3060 Laptop GPU. Together with MSI’s exclusive Cooler Boost Trinity+ cooling solution, the Creator Z16 renders 3D animation 40% faster than what the previous gen product does. Users can also enjoy high mobility and connections. WI-FI 6E is three times faster than WIFI 5, unleashing the power of high speed internet. 

Experience the true-to-life and powerful creative journey: Creator 17 and Creator M16

“MSI Creator series is now upgraded with the latest and most powerful 11th Gen Intel H series processors. We provide a variety of options catering to creators’ demands and bring the utmost productivity to all creators.” said by Dereck.

During the event, another eye-popping laptop is the Creator 17, geared with a premium Mini LED display, it provides the ultimate vivid and true-to-life panel. The Creator 17 is the thinnest and most powerful laptop in its class. For creators who are looking for monstrous power and a bigger screen for 4K editing, the creator 17 is a great choice. 

The more accessible Creator M16 comes with a 16-inch, 500 nits display, which is 66% brighter than most other laptops. It also has an ideal 16:10 aspect ratio, giving a wider viewing area. 

Games with the heroes and art moguls: Powerful Katana/Sword GF & Pulse GL

MSI gave the audience even more surprises at the second half show following the art appreciation! A white swordsman and warrior in black fought intensely in the wilderness. With the glint and flash of swords, the scene transferred to an awe-inspiring gaming stage. MSI is devoted to keeping gamers always in unparalleled styles by cooperating with artist moguls and festooned the stylish aesthetic elements into products.

MSI worked with Tsuyoshi Nagano, a highly-praised visual artist who is famous for his awesome artworks for the epic tactical RPG “Romance of the Three Kingdoms” and “Nobunaga’s Ambition”. The body design of Katana GF76 and GF66 was inspired by the craftsmanship of the artisans. It combines the concept of both blade and armor, allowing users to game like a real samurai.

Additionally, the Gaming-Red backlit keyboard represents gamers’ pursuit of power. To deliver even more immersive experience, MSI also created the MSI Sword 17 and Sword 15 in a brand new Clear-White color is the symbols of refined masterpiece, which aims to sharpen users’ gaming experience and with a well-calibrated Tech-Blue backlit keyboard, enabling gamers to choose according to their unique styles. 

Following the warriors, here comes the future fighter: The Pulse GL series shows the power from the pulse of the universe. MSI cooperated with Maarten Verhoeven, an acclaimed digital concept artist and Zbrush World Champion, on the visual identity of the whole new MSI Pulse GL76 and GL66.

With laser patterns and sturdy titanium grey body, the Pulse GL is an epitome of technology and strength. “Just like a high-tech battle armor suit. As its name implies, the Pulse GL symbolizes the armed super warrior carrying pulsed energy guns in the games.” said by Clark Peng, the MSI Notebook Division Vice President of Product Management. 

To fully gear-up the gamers, MSI boosted the performance of popular GF series to a never-before-seen level by featuring the latest 11th Gen Intel H series CPU, went from a 6-core CPU all the way up to 8 cores and NVIDIA® GeForce RTX™ 30 series GPU, generating up to 60% improved CPU performance. The new Katana GF also provides 25% more FPS, making it an advanced solution for every-day gaming. 

MSI even revealed some inner techniques! The company rigorously upgraded the cooling system. “The relatively thin 2.4cm chassis features an impressive cooling layout with up to 2 fans and 6 internal heat pipes. The latest generation allows for greater airflow resulting in a lower core temperature at max load, by redesigning the system with a special heat pipe design that has 33% thinner pipe walls.” witnessed by “Linus Tech Tips”

Game changer power upgraded for gaming laptops: GE Raider, GP Leopard and GS Stealth series

The top end of MSI’s gaming laptop lineup have all received the latest upgrade. The GE76 Raider in particular can take full advantage of the latest processor and GeForceRTX 3080 Laptop GPU with up to a 165W TGP, which is the highest in its tier.

As for the GP Leopard series, it provides the best solution to the most demanding tasks of both gamers and engineers. Moreover, the well-acclaimed GS Stealth series, with maximized portability and power, brings on-the-go gaming to a whole new level.

Intel is excited to share that it has brought the new 11th gen H-series platform, optimized for this enthusiast laptop category. “As a true performance platform built from the ground up with the enthusiast consumer in mind, Tiger Lake H has 20 PCIe gen 4 lanes directly to the CPU. And it’s exciting to see MSI takes advantage of this desktop caliber IO by attaching enthusiast level graphics in a PCIe gen 4 bootable SSD Raid array.” affirmed by Chris Walker, Intel Corporate VP/GM of Mobile Client Platforms Group.

Kaustubh Sanghani, the Vice President of GPU Products of NVIDIA had also ensured the performance during the show: “GeForce RTX 30 Series powers the world’s fastest gaming laptops, including MSI’s powerful GS76 Stealth, GE76 Raider, and many more. 

Optimization of MSI Center and Speaker Tuning Engine

Not only the hardware, some exclusive optimization also been introduced in the event. User experience is all that matters to MSI, it has integrated all the advantages of software to a brand new AI-powered new MSI Center. MSI Center can intelligently configure settings according to the user’s preference, which will ensure that the system is running under the optimized performance.

Moreover for audio experience! MSI’s audio system has reached an all-time high. Driven by intelligent AI acoustic algorithms, the MSI exclusive “Speaker Tuning Engine” is the smartest engine that monitors the audio in real-time! It eliminates distortions and vibrations while maintaining the audio quality.

MSI perfectly embodies how “Tech meets Aesthetic”

MSI strives for perfection, continuing to implement the latest innovative technology into new laptops. The whole MSI gaming series and creator series laptops are fully upgraded with the latest 11th Gen Intel H series processors and NVIDIA GeForce RTX 30 series Laptop GPU with MSI’s exclusive design, thermal solutions and advanced software integration. With more than 35 years of technical expertise, MSI has successfully defined how high technology laptops can also interpret captivating aesthetics, and even more to come!

At the end of the event, MSI teased an upcoming collaboration with a globally influential streetwear design magnate, there are more surprises worth waiting for! 

MSI MSIology Virtual Event: msi.gm/MSIology

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About MSI

About MSI MSI is a world leader in gaming, content creation and AIoT solutions. Bolstered by its cutting-edge R&D capabilities and customer-driven innovation, MSI has a wide-ranging global presence spanning over 120 countries. Its comprehensive lineup of laptops, graphics cards, monitors, motherboards, desktops, peripherals, servers, IPCs, robotic appliances, and vehicle infotainment and telematics systems are globally acclaimed. Committed to advancing user experiences through the finest product quality, intuitive user interface and design aesthetics, MSI is a leading brand that shapes the future of technology. For more product information, please go to https://www.msi.com.

●All rights of the technical, pictures, text and other content published in this press release are reserved. Contents are subject to changes without prior notice.

Legend has it that in ancient times, there existed a legendary sword that was imbued with the dragon’s soul. The blade was as sharp as thunder and as resilient as a golden stone. Every swing of the blade would blow up a gust of wind like a hurricane and every blow would seem to ignite the sky in a fiery tempest. This legendary sword was forged by the Dragon Clan of lore, experts in sword making for generations beyond count. No weapon stands equal to this mighty sword. People speak in hushed tones of this “Dragon Blade.”

For millennia, the Dragon Clan have lived on Dragon Island. As the dragon’s Chosen Ones, they fiercely guard the Dragon Sword here with a powerful magical seal. To repel outsiders with sinister intentions, the new generation of the Dragon Clan will break the seal, grasp the Dragon Blade, and gather the power bestowed by the immortal dragon soul on the tip of the blade to march towards a new century in confident stride.

The Dragon Clan inherited the power of the dragon and created various types of powerful equipment: their jet-black armor provides absolute protection. The pieces of armor painted with the Dragon Clan’s family crest symbolizes honor and makes their defense as impenetrable as a mountain. Their helmets, endowed with the dragon’s power, predict enemy movements with clarity. In reconnaissance missions, they can even don a light cloth armor to conceal them- selves in any environment. Faced with enemies in all corners, the Dragon Clan are transformed into invincible warriors in the name of the dragon. They have unleashed the power of the dragon, and now wield the mighty Dragon Blade to launch counterattacks and quash all evil.

It is with this sense of justice that the Dragon Clan chose to break the seal and set out on auda- cious quests. This is exactly what MSI strives for in its lineup of products. In order to empower all gamers to enjoy the fun of e-sports, MSI has created the innovative Katana GF76/66 and Sword 17/15 with the same exquisite craftsmanship and spirit used to forge the Dragon Blade.

This time, the famous illustrator Tsuyoshi Nagano was invited to collaborate with MSI based on the concept of katana, and developed an exclusive concept character for Katana GF66/76 and Sword 17/15.Tsuyoshi Nagano specializes in depicting historical figures through oil paintings. His most famous works are cover art for games such as “Romance of the Three Kingdoms” and “Nobunaga’s Ambition”. His delicate and realistic style has also influenced the Tsuyoshi Nagano is dedicated for all the characters he created, and his dedication in the gaming field coincides with MSI’s long-term cultivation. We both have sophisticated spirit and tailor the GF series and visual ideas together specifically for gamers.

The inspiration originated from katana. It’s one of the pinnacle manifestations of craftsmanship. The origin of the katana can be traced back to the 4th to 6th century AD, and it was introduced through China and Korea. A unique, mature and complicated knife-making method has since been developed over centuries. Katana is not only nappreciated from the philosophical spiritual level of technical science, but also widely considered a high level of artistic realm.

Katana can be described as a work of superior craftsmanship with its functionality as a weapon and elegant minimalist design. Through the heat treatment of steel, it achieves both hardness and toughness. Katana shows a craftsmanship spirit of striving for the best and also holds a high artistic value in the history of swords. MSI incorporates the characteristic of sharpness and toughness into the new Katana/Sword series.

The new Katana GF76/66 and Sword 17/15 are different from the last genaration in appearance. It will be available in black and white to allow gamers to express their personal style. It has a katana-like sharp, solid body that is both tough and durable while offering a light profile akin to light armor.

The GF series are equipped with the latest 11th gen Intel H series processor and NVIDIA GEFORCE RTX 30 series graphics. The powerful specs are as strong and powerful as a katana and optimized to unleash true performance during gameplay. gamers are able to enjoy smooth and responsive gameplay, just like a warrior of the Dragon Clan brandishing a mighty sword. The laptops are also equipped with MSI’s signature Cooler Boost cooling system. The specially designed air inlets and outlets resemble warrior armor. They can be found on both sides and at the bottom of the main chassis, which offers excellent heat dissipation efficiency. This allows the processors and graphics cards to run at the optimum performance so that you can shine on the battlefield.

MSI’s s signature Cooler Boost 5 cooling system is like a tightly arranged battle armor. It has the most efficient cooling design that can effectively remove heat in real-time, allowing both the processor and the graphics cards to run at top performance. This will enable gamers to play to excel on the battlefield. Ensuring gameplay runs smoothly without any hardware obstacles will create opportunities for more people to experience and join the world of e-sports. With e-sports enthusiasts always at the top of our considerations, the GF series is sure to be the first gaming laptop of choice for gamers.

Now, pick up the Dragon Sword bestowed with the powers of the dragon, and battle on to the new heights!

[2021.05.17] (SYDNEY, Australia) MSI, a leading manufacturer of business, design and gaming technology, is proud to announce its new lineup of laptops powered by the latest Intel^® 11^th Gen H series processors and NVIDIA^® GeForce RTX™ 3080 Laptop GPU. Having expanded to creators’ terrain in recent years, MSI has perked up to materialize the concept where design is the bond between dreaming it and doing it through their upcoming virtual event “Tech Meets Aesthetic”. The new laptops continue MSI’s trend of producing top-tier, powerful machines with aesthetic touches that enhance user experience and unleash the inner gamer and creator spirits.

With a 30% performance upgrade over previous models, the high-speed combo of PCIe Gen4, Thunderbolt 4, and Wi-Fi 6E heighten increased enhancements. For the gaming lineup, MSI-exclusive features like “Discrete Graphics Mode” improve graphics performance, while MSI Center allows users to overclock the GPU with ease.

MSI’s new Creator series includes enhanced features like True Pixel QHD+ and Mini LED displays. MSI has also updated their well-loved gaming series, including GE Raider, GP Leopard and GS Stealth laptops. The new Pulse GL, Sword, and Katana GF visual images, designed by international graphic artists, round out the lineup. 

Tech Meets Aesthetic: Next-level Design for the Content Creation Series

Creator Z16, Creator M16

The new Creator Z16 boasts a 16:10 display with thin bezels inspired by the Golden Ratio for better viewing angles and increased productivity. A slim CNC-milled aluminum chassis in Lunar Grey adds understated style, while the True Pixel display up to QHD+ resolution with 100% DCI-P3 color gamut supports the needs of designers and creators alike. The world’s thinnest 0.1mm sharp-edged fan blade design and MSI’s exclusive Cooler Boost Technology ensure optimal thermal dissipation for the best possible experience when running heavy architectural applications.

The Creator M16 features QHD+ True Pixel displays and well-rounded options for a more casual creator who wants a more lightweight version of the Creator Z16’s robust offerings.

Creator 17

The newly redesigned Creator 17 laptop offers vibrant Mini LED display, powered by AUO AmLED technology, with 1,000 nits of brightness for a higher color range, all in a black, aluminum chassis with a sandblasted texture.

Ultimate Powerhouse – GE76/66 Raider

MSI’s new lineup of gaming laptops begins with upgrades to the powerful GE Raider series of laptops. The GE76 and GE66 Raider series retain the sci-fi mystic light bar, but benefit from Wi-Fi 6E and NVIDIA^® GeForce RTX™ 3080 Laptop GPU with full TGP up to 165W for extreme gaming performance. Displays up to 360Hz or QHD 240Hz increase gaming speed while MSI’s Cooler Boost 5 technology keeps the system running smoothly.

Born for Performance – GP76/66 Leopard

For those who need powerful performance for work and play, or even engineering, the GP Leopard series is also receiving NVIDIA^® GeForce RTX™ 3080 Laptop GPU and the latest 11^th Gen Intel^® Core™ i7 Processors.

Sleek & Sophisticated – GS76/66 Stealth

The award-winning Stealth series is back, bringing lightweight gaming power for those on the move. Beyond the GPU and CPU updates, the GS76 Stealth now has a silver hinge design, improved battery capacity, and a new panel with up to QHD 240 Hz for better visual performance. Dynaudio speakers enhance the music listening experience. The GS Stealth series is the ideal portable gaming and working partner.

Pulsating Power– Pulse GL76/66

With new image designed by Maarten Verhoeven, 2018 ZBrush World Competition Champion, MSI is unveiling its new GL66 and GL76 Pulse laptops. Verhoeven specifically designed the titanium power-armor inspired by Pulse energy for the Dragon Army to enhance agility and flexibility. The laptops use NVIDIA^® GeForce RTX™ 3060 Laptop GPU along with a redesigned heat pipe and integrated MSI thermal grease that generates more airflow for lower temperatures. An independent number pad rounds out the user experience.

Sharpen Your Game – Sword 17/15, Katana GF76/66

Inspired by the swift power of the Sword and Katana, the image of the brand-new Sword and Katana GF series is designed by famed Japanese illustrator Tsuyoshi Nagano, noted for his work in the “Romance of the Three Kingdoms” video game series. The MSI Sword 17, Sword 15, Katana GF76 and GF66 are set to inspire users. Powered by NVIDIA^® GeForce RTX™ 3060 Laptop GPU and featuring independent number pads, even on the smaller 15-inch variant, the Sword and Katana GF laptops are more than just entry-level gaming configurations; they are your first partner for long-lasting battles in the virtual world.

With a renewed focus on the creative and business markets, MSI’s new lineup of laptops reflects the brand’s dedication to artistry in all forms. MSI is not only putting performance onto the table, they are displaying new design to watch over people’s needs. Whether it’s nights spent gaming, days in the office, or creative work from anywhere, MSI is truly ambitious to expand their territory to enhance everyone’s every day with better experience.

For more information, tune in to MSI’s “Tech Meets Aesthetic” event on 5/17 at  https://au.msi.com/Landing/msiology-Tech-meets-Aesthetic/nb.

MSI MSIology Virtual Event: https://www.youtube.com/watch?v=wCSGDpvI1tc

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Subscribe to MSI RSS Feeds via https://www.msi.com/rss for real-time news and more product info.